Since ancient times, dignitaries and emperors have pursued nothing more than a long life. They occupy good social resources, stand at the top of social status, and think they want to live forever. There are legends and anecdotes such as the art of health preservation, Taoist alchemy, mountaineering sacrifice, and Xu Fu's search for Penglai elixir. The common people take the centenary as their expectation, which is different from the immortal technique pursued by the emperor's generals and prime ministers. His Qing and bange's "night Tan Suilu · filial daughter": "bless my father to rise quickly and be healthy and strong at the age of centenary".

Nowadays, the development of economy and medical technology has made a qualitative leap in the life span of the world's population. Taking the life span of China's population as an example, compared with the average life span in the Ming and Qing Dynasties, the life span of modern population has increased by nearly half, but people's pursuit of health and longevity has not stopped. For a time, medical equipment and health food enterprises have sprung up, and through development, they have found loyal consumers in the market. Dongguan Hongye Boai Biotechnology Co., Ltd. is a new enterprise in this kind of market. It takes healthy food as the key and the characteristic brand of centenarian life royal food to open up its own road between the health markets.

Dongguan Hongye Boai Biotechnology Co., Ltd. was established on June 8, 2017. It is an enterprise integrating Biotechnology R & D, production and sales. The company focuses on green health industry and green ecological agriculture. In response to the call of the state in China's health management and health industry development report, the company is determined to focus on the big health industry. In line with the enterprise philosophy of "centenarian life is healthy and eternal", the company is committed to becoming the first platform for China's big health ecological service. In 2017, the company established the brand Hongye Boai and launched a series of products of "centenarian life imperial formula", Carry out brand incubation service with the concept of "centenary life, health and eternity".

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The brand power · independent brand optimization demonstration project (hereinafter referred to as the brand power demonstration project) is to implement the national strategy of "brand power". It is sponsored by zhonghong.com (national economic window) in charge of the national development and Reform Commission and the online edition of market newspaper under the people's daily It is an independent brand demonstration and promotion platform jointly sponsored by China International Brand Strategy Research Center and brand discovery column group. The demonstration project takes the collection and selection of member units, special demonstration enterprises and demonstration bases as the main line, and aims to build a professional, national and international independent brand demonstration and promotion platform, give play to the leading role of the brand and establish the image of China's independent brand in the new era.

After qualification review, public opinion monitoring and other layers of screening, centenarian life royal food has been successfully selected as the preferred member unit of the health food industry of the brand power demonstration project. The enterprise information is entered into the brand power demonstration project database to display the brand image to the public on the national platform.

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Pursuing a high-quality life and maintaining a healthy body is already a part of people's daily life. We can't expect how many new enterprises will emerge in this industry in the future. How far the centenarian life imperial food side can go in the industry depends on the correct control of enterprise managers over consumer demand.